When the term blog first arrived on the scene, many serious and wanna-be serious writers (myself included) uttered these five words: “I’ll never write a blog!“.
A blog was seen as a online dumping ground for ill-informed opinions and bad, slap-dash writing. Now, while some of that can be said to remain true, the need for a business to have their own blog is more important than ever.
Why?
Here are 5 rather important reasons why your business must have a blog!
EVERYONE HAS A BLOG
That’s not a reason to have one, but it’s what the customer sees and if you don’t have one, they’re going to ask, “Hey, why don’t you have a company blog?“.
Your customers know the value of a blog, even if you’re non-commital on it.
Business blogs often provide the information and search queries that consumers are looking for, sometimes easier and often more in-depth than your sight or chat elements.
In addition, if you are in the habit of creating educational or instructional guides, your business will swiftly be seen in customers eyes as an authority in your field.
Widely referred to a ‘Thought Leadership’, if a company provides more relevent value than the others, where would a customer turn to first?
BRILLIANT CUSTOMER CARE
A well-serving business blog will provide it’s customers not just an avenue to spend their money, but a repository of information that will guide them when something goes wrong.
Shipping delays and damaged goods can be the bug bear of many customers and the ability to follow a clear path to resolve these issues can be the difference between a glowing review on Google or a scathing indictment on social media.
Links within these blogs that take the reader to the right place, rather than a circular path to the beginning without a meaningful resolution can enhance your brands’ profile and even encourage increased spend from the customer.
BLOGS INCREASE YOUR SEARCH RANKINGS
Blogs are a wonderful way to increase your company’s presence in the eyes of the Google algorithm and the consumers.
There’s a lot to be done to SEO your website and your blog, but regular, meaningful blog posts, keyword filled and adhering to up to date SEO standards can mean that curious customers can find you and not on page 10 either.
A couple of posts per week can make all the difference and help to keep your rankings high.
BLOGGING IS GOOD MARKETING
Think of your blog as a channel for your business, all aspects of your business to share what’s going on and how they are making your products and services better,
If you have a marketing team with the time and inclination to write good copy, then set them to the task.
Allow them access to your various teams, include them in product development, share customer loyalty stories and take a creative approach to your blogging style.
The cost to write a blog post is the time it takes to research and type.
That’s not to say that it’s easy, but understanding a company’s goals and producing content that promotes them can make a big difference.
BLOGS ARE SOCIAL
There is a difference between a content creator and a social media manager, although few people, other than the social media managers themselves know the difference.
Why am I saying this?
BLOGS MAKE GREAT CONTENT!
The time taken to create content that drives traffic and in turn customers to buy is hugely time consuming, but…if you have a department that has already created valuable, insightful and even entertaining content already, wouldn’t you be silly not to re-use it on your social media channels?
For more information, other blog posts and even a helping hand, contact Wing Digital Marketing.
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