Increasing blog traffic is crutial to a business looking to enhance it’s presence and further sales, but how can you ensure that readers remain and buyers click?
The simple answer – Imagery – astonishing imagery
A not-so-recent, yet still increadibly useful and accurate stat from the content masters, BuzzSumo, tells us that blog posts with an image every 75-100 words earns more shares than those with fewer pretty pics.
Wait a second while I do a quick word-count…77 – here comes the image!
To help you envisage what types of imagery and video you might include in your articles, Wing Digital Marketing would like to present you with this list.
Still imagery is the basis of most imagery used in blogs and a short tutorial or a little longer spent playing around on your own can be of huge benefit.
Animated or Video
Video or animated stills aren’t as difficult to accomplish as you might imagine.
Spicing-up your visual approach and sharing your efforts with the reader can often result in appreciation.
The stats on video over still imagery are astounding:
Articles with images get 94% more views as opposed to those with no visuals. 71% of bloggers report using visuals as part of their marketing strategy. 43% of consumers increasingly want video content from marketers.Tweet
If your goal is to increase sales, shouldn’t you be trialing video over still?
Well, this isn’t quite what I mean by ‘True Images’, but it’s what I had to hand.
Not tweaked or Photoshop enhanced.
There has been no make-up involved and this particuar photo was taken shortly before Chili chose to howl the house down.
Authentic images are those that tell the truth about a product or brand, adding that honest and trustworthy element that is so difficult to gain in a social media world.
Behind the Scenes
My favourite images or videos are those non-scripted, “s*** happens” moments.
When you can look behind the curtain and see the “professionals” at work, that’s when I love a brand and this can even aide a business in it’s recruitment through employee advocacy.
As you can tell, these types of content imagery do not always require the “professional touch”. The raw, shaky and gritty appearance of the subject and the style is regualr touted.
If you’re writing a blog post and it’s about the results of your marketing or sales efforts, a statistic or many is required of you.
A screenshot or downloaded pdf image will tell the tale better than 1000-1500 words ever could.
So, there you have it, 5 at least semi-astonishing ways to increase your blog traffic, through imagery types and a little creativity.