To achieve any level of success, a business hires individuals to run specific departments, to use their expertise for the betterment and advancement of their enterprise…so why would you not do the same with your public profile and in particular, your social media appearance.
A number of small to medium sized enterprises see social media as a neccessary evil, an avenue of exposure they have been made to invest in, but begrudge any real time or budget spent on it.
Why? Because they have not been made aware of the HUGE up side of having a social media presence that screams from the rooftops just who they are and why customers need to ‘follow‘, ‘like‘ and buy from them.
As with many in-house departments – website content writers, social media, PR and others tend to be amalgamated into one and often these roles are shared between a few overworked individuals.
For any social media channel to succeed, there has to be a dedicated individual behind it, a staff memner that knows the industry they are in, the tools to be used, the content to post and even create.
Here are our Top 5 reasons why you need to be outsourcing your social media management.
Save your business time
Social media MUST be responsive.
Customers and clients understand that businesses have openning hours, but increasingly these individuals are using their social accounts to converse about your products and service.
They expect you, or at least a member of your trained team to speak with them, as and when they need you. Social media is seen as a customer care and complaints line, as much as it is an avenue for your business to post about new products.
No, it’s not what was really intended for company social channels, but there it is and if you’re not responding within a maximum of 60 minutes, customers are going to get…grouchy.
Outsourcing your social media means access to experts
Agencys have a wealth of social media experience and expertise at their fingertips.
These marketers are familiar with content creation, the best times to post, which social media channels would work best for you (chances are you have too many as is), what links to include, SEO elements, how to engage your audience and how to build said audience.
Why spend your valuable time researching best practice on social media, tools, design and other essential elements, when you can employ an expert to do it for you?
In-House staff cost more
This doesn’t just mean from a financial sense, in fact, a graduate with a desire to grow within the social media management world is barely paid above minimum wage.
By the time it takes to embed this social media assistant within a team and grow them in their role will take longer and cost more than outsourcing to an agency filled with experts.
If your business has hopes of capitalising on their content marketing assets and build their audience to advocacy status, starting with a passionate and experienced team is in your best interests.
Tools and Tech
Do you have the access, time and energy to understand all the tools that are used, day-in, day-out across a multitude of social media activities?
Do you know what social media managers do one minute to the next?
Here is a list of just a few of the tools we make the very most of…
- Social Media Scheduler/Planner (Hootsuite, Buffer, Sprout Social, etc.)
- Design programme (Canva)
- Hyperlink editor (Bitly, Sniply)
- Gif generator (Giphy, etc.)
- Research & Competitor analysis (SumoRank)
Agencies offer more than you pay for
While you may be hiring an agency for their social media nouse, what you often get is a team of content creators, marketers and paid social know-it-alls…and we love to share!
What you post in social media is rarely a one-off. Most of your content takes time to produce and to share that, with the intention of simply throwing it away for a few ‘likes’ would be folly.
Social media posts often link to other streams of content – blog posts, podcast episodes, ebooks, whitepapers, business partners and more.
Make the most of your content and your social media team.
Contact Wing Digital Marketing today and let’s get your social media audience talking.
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