The ever changing and tumultuous landscape of Influencer Marketing has always been one under the microscope – now more than ever.
With marketing budgets being slashed in effort to ensure ROI at a time where future consumer behaviour is impossible to predict due to ongoing pandemic implications, the question of whether Influencer Marketing still a viable option for businesses in the current climate looms.
As active Ambassadors are increasingly recognised for their value in generating conversation and conversions, we ask whether use of genuine brand advocates is the way forward over that of ‘vanity metrics’ driven Influencer campaigns.
Agency A have invited David Wing (Founder of Wing Digital) and Anne Dolinschek (Founder of Nfluential) to discuss the current state of Influencer Marketing, how ‘value’ can measured across different verticals and how best for brands, from start-up to global, to implement their own strategy for the future.
This will be an interactive session where attendees will be encoured to participate. Join us on the 22nd September at 2pm – attendance subject to capacity to sign up for your chance to get involved!
14.00 Welcome and introduction
14.15 Firechat discussing the current state of Influencer Marketing, how ‘value’ can measured across different verticals and how best for brands, from start-up to global, to implement their own strategy for the future, with
David Wing (Founder of Wing Digital)
Anne Dolinschek (Founder of Nfluential)
15.00 End of programme
Disclaimer: As this webinar is hosted by DKUK member, Agency A, by signing up, you will consent to sharing your contact details with them.
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Anne heads up a strategic agency in South Africa that focuses on influencer marketing. She’s excited to see the role of ambassadors evolve in the industry.
David the founder of Wing Digital Marketing, a b2b marketing and thought leadership strategic consultancy that positions brands/businesses and their c-suite as industry experts.
Jono, a Senior Account Manager at Agency A, oversaw the growth of the Companies’ Influencer Marketing department. He supports the team and clients with education on, and implementation of, strategic ambassador campaigns and champions authenticity throughout all activity.