Merry Christmas, everyone!
For many businesses across the world, the Covid19 crisis has seen a wholesale tightening of the purse strings.
Companies have felt the need to batten-down the hatches and close the wallet to anything that isn’t direct sales…
This is a mistake.
It’s the old chicken and the egg causality dilemma. Think of it this way, which came first, the need or the supply? The awareness or the sale? If a client or consumer does not know you exist, how will they know just how much they need you?!
Let us explain just how and why marketing matters to your business
Social Media
Engagement with potential buyers is not about pushing the HARD sale, it’s about openning their eyes to the services you provide, it’s value and just why it might benefit you as a person or business. Creating content (imagery, videos, blog posts and more) that thrills and engages will, we promise, raise your profile and increase your sales.
Remember: If you are interesting, they will be interested.
Communication
A “thank you” to your customers and a “see you next time” are always well received, but the follow-up email, the phone call to query the service, even a survey can make the difference between them happening along you service again, or them keeping you in mind, front and centre.
Remember: Social Media messaging, ‘Whatsapp’ in particular, can be used as a social selling and customer centric avenue. Create a Whatsapp Business account, communicate with your clients and remind them, just how valuable you are to them.
Reputation
Gone are the days where ‘word-of-mouth’ is enough to drive and retain sales. Brand awareness and public approval are key factors when you or anyone researches a service these days. If you aren’t in a position to say “We are trustworthy and Reliable”, then the sales will not come.
Remember to ask yourselves: “Are we meeting the demands of the customer and are they happy?”
Brand Ambassadorship
We used to just call them loyal customers, but now they actively shout from the rooftops just what they think of you and you want that to be high praise indeed.
Your customers, on average have 8.6 social media accounts across various channels.
Sounds unreal, right?
Remember: If they have that many channels, that’s 8.6 accounts, with any number of followers, all listening, reading and watching what they have to say. Shouldn’t they be saying things about you?!
Digital marketing can be very cost effective. It truly does not need to break your bank.
What does successful digital marketing require?
A strategy.
First and foremost, you must know what you want, who your customers are, what they want and how best you can serve them.
Wing Digital marketing is an expert, digital marketing agency and can, cost-effectively, support your business and assist you in showing actionable, real results.
This Christmas we’re offering 50% off all our services, from content creation, to Search Engine Optimization, from influencer marketing to employee advocacy and a plethora of avenues that will all benefit you and your business.
Contact Us today and let us, with you, make 2021 the year that your business succeeds!
