How to create an amazing b2b influencer marketing programme

To make anything of any worth, it takes time.

B2B Influencer Marketing is a method of approach that requires investment, both from your company, the agency and the influencers themselves, but…if you take your time, if you plan, of you implement, together, then you will see results that make all the difference to your business, it’s profile and the bottom line.

Wing Digital Marketing knows that taking a step into the influencer pool can fill you with trepedation, as well it should, but speaking with a team that’s been there, done it and knows the value of these programmes can assuage your fears and set-you-off on the right track.

We recommend a Pilot Programme.

As with anything else, a pilot programme is a jumping-off point, a standing start that lays a ground work for your programme and offers insight into potential partnerships, customer and employee advocacy and yes, more sales.

We offer a blueprint approach that clarifies the need, the direction and the steps that will guide your business into the b2b influencer marketing field and make the conversations around your company start to happen elsewhere than your boardrooms and offices.

Here are a few elements of note, ahead of your call with us.

Step 1: Identify your target audience

We know this sounds silly, you already know who you sell to, but here in the b2b influencer marketing realm, we’re aiming for individuals and potential partnership businesses that will provide guidance, insight, and possible allignment though each other’s specialities. That means, finding an audience that won’t compete and whose interests are firmly in sync with your own.

Step 2: Research your target influencers

After you’ve condsidered your audience, consider the influencers. Take time to research and review their social media feeds, read what they write, see their approach to your industry and decide if they are your kind of people?

Step 3: Contact and Discuss

Building a b2b influencer marketing programme is not just about you and it’s not just following the agency’s lead – b2b influencers are the ones posting, thinking, sharing their expertise and ultimately, they need to gain from this relationship too. Speak with them, one by one, then as a group. Decide how you can all benefit and the best approach you can take as a team.

If you take some time, read and re-read the blog posts you see on our site, you’ll no doubt be able to reverse engineer your programme, begin down the b2b influencer marketing road and end-up at the same destination…the only issue being, it takes time to get up to speed, so why not take a running start?

Wing Digital Marketing can assist your business, give you the guidance you need and set you going, today.

Contact us and let’s make your business one that many are talking about.