Evergreen content is content that is of continual interest and validity to your readers.
Evergreen, as with leaves that never fall from trees, these lists, reviews, articles, guides and more continally provide value, year after year.
Sound good? Sure it does, but the challenge lay in the manufacture of posts that not only service your audience, but also succeed in standing outside the norm.
A quick Google search on the term ‘Evergreen content‘ and you’ll see much the same posts, over and over and over again. And while the reason to provide these posts, posts that are familiar and expected is of worth, it also fails to add creative or individual value to your blog and fascinate the reader.
So, here are our lists of the types of articles you should be sharing within the Evergreen forest of content, the why’s you should bother and the how’s you can stand-out from the rest of the trees.
Why Evergreen content must colour your strategy
The thing is, Evergreen content takes time to create, but it’s immensely valuable, when targeted correctly.
Here are 3 main reasons why you your enterprise MUST have Evergreen content.
1. Evergreen gains higher Search Engine Rankings
Evergreen content often ranks highly due to the scale of the posts. Word length anywhere between 1000-1500 words finds itself well received by Google Search and in turn, ranks highly on pages, focusing on it’s keywords.
2. Lead Generation
The beauty of an Evergreen forest of content is that while you might have to invest a decent amount of effort into the text, the value keeps coming, often in the form of leads.
The idea is to avoid additional work beyond the initial publishing and social media promotion.
3. HIGH Traffic to your blog
Evergreen posts need to stand the test of time.
Once written, optimized and promo’d, Evergreen posts must be shared over and over again. The traffic your site will receive when you have written difinitive or at least, highly engaging content is highly valuable and will see continual visits over time.
Even creating THIS post, is adding to our Evergreen content strategy!
What types of content should your Evergreenery include?
How-To Guides, Case Studies, and Lists – these are just a few of the types of Evergreen content types that will stand your site in good stead.
How to guides are a wonderful example of evergreen content.
The trick is creating guides that stand the test of time and culture.
What you’re aiming for is to impart knowledge on your niche or broad area, that loses non or very little of it’s relevance or validity over the years.
All articles require a modicum of tweaking to retain it’s accuracy in an ever-changing market place, but, evergreen content, that which has been well received initially, will find such essential edits will affect it’s ranking less and retaining a High Ranking position is more likely.
Case studies are authoritative.
If a visitor finds your case study, it’s because they we looking for that topic.
They want to learn more about your niche, so the hard work is already done.
Case studies find respect within your sector if you highlight the story behind the results. The How’s, Why’s, What’s are the key to mshowing the reader what has been accomplished and how they might achieve such results too.
Inspire the reader.
Show the Problem.
Illustrate the solution.
What’s the Problem?
What problem is your business facing? Why is this an issue? Tell us the story.
What’s the Solution?
Show the examples of the research you’ve taken to solve your problem. List them out and then, onto the trial and error section.
Trial & Test
How did you implement the solutions? A mini-guide to your processes and methodology.
It might be that you found a few answers to your problem, but here is where you highlight and give more time to the answer that served you best.
See the trees in the forest
Evergreen content is often seen as “10X content” – content that delivers 10 times better than any other content on the it’s given subject.
That’s what you want!
But what you don’t want is the formulaic, hum-drum that is the often churned-out and regurgitated conetnt that spatters the web.
You need content that drives interest, regularly, but mwhich also draws the eye and retains the reader throughout.
Style, Font, Design, Writing Chops and more can all be utilised to benefit your blog post, over and above the essential elements, such as keyword identification and SEO.
You content strategy is littered with promotion avenues and content creation roads, but an Evergreen content path can and, if properly executed, guide those internet travellers you want to your site, to your downloadable content and to your query in-box.