This week, Wing Digital Marketing‘s eighth, #InfluenceNow Twitter Chat saw us ask the question, ‘Social media crisis care…are you prepared?’ To ensure that we gained some of the most insightful and relevant commentary on this topic; an area of increasing importantance and attention, we invited Ericsson’s Head of Social Media & Advocacy, Anita Veszeli to join…
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Why b2b influencer marketing needs to be technicolour
Influencer marketing is a milestone in marketing, allowing for individuals from all walks and career paths to share their experiences and knowledge to an interested and potentially invested audience from across the world.
B2C influencer marketing is the home place of much of the hype (well founded) and it’s the bedrock to which a significant and increasingly large section of business budget now resides…but what of B2B influencer marketing?
Vero – TRUE Social – A truly, social media
Over the years, I have found myself in a number of positions, but most have revolved around social media. Social media marketing is a key element for various enterprises, brands and influencers and for those that take advantage of these resources, selecting the right platforms can be the difference between sales and obscurity.
And therein lies the issue.
Triller – A music revolution
Marketing Journeys were priviledged to speak with Joel Houenou (Head of Music – Africa, Europe, Middle East) & Claude Crevelle (General Manager) of Triller, the short-form video/music app, making HUGE strides in Nigeria, Africa and…the world.
How to influence b2b
As the less glamorous brother to it’s b2c sister, b2b influencer marketing has long been seen as somewhat grey, as apposed to b2c’s technicolour rainbow…but is that still true?
A brief look back on the history of influencer marketing shows an industry littered with travel, beauty, lifestyle and more recently, gaming campaigns, whereas b2b has often been the resting place of beige suits, overly convoluted buzzwords and conferences. So, what has changed?
Marketing Journeys – An interview with Tripp Braden
As the b2b influencer marketing sector continues to expand and flourish, the insights from those working independently, but within the processes continues to be of more and more value.
Wing Digital Marketing is priviledged to have worked with a number of wonderfully dedicated and often selfless individuals, those who take what they have hard-won and subsequently share, often without financial renumeration.
This week we spoke with the charming and delightful, Tripp Braden, Marketing Strategist and IBM Futurist.
Micro, Macro and MEGA Influencers – where do we begin?
I’m going to forego the whole ‘What is Influencer Marketing’ bit and jump straight into, what is all this micro, macro, mega stuff?
First and foremost – we’re all Influencers!
Marketing Journeys – An Interview with Data Protection Expert, David Clarke
This week I spoke with my long-time colleague and friend, David Clarke. Now, many of you will be unaware of David, likewise many of you will be unaware of b2b influencer marketing and what goes into it, allow us to delve a little deeper and expound.
Marketing Journeys – a digital marketing podcast
Each week we speak with some of the most fascinating people in the digital marketing, influencer marketing and social media worlds. Our interviews span blog posts, podcast and vlogs…with a healthy smattering of social post promotion too. This week we spoke with the co-founder and digital entrepreneur, Saurab Uttam about his latest venture, the new…
Marketing Journeys – An interview with Alessandro Bogliari of The Influencer Marketing Factory
A self-proclaimed TikTok expert, a title that didn’t exist this time last year, Alessandro is an Italian abroad (living in New York) – having started-out as an art director, onto a marketing director, contributing writer for Forbes, a serial entrepreneur and now, the head of the Miami-based influencer marketing agency, The Influencer Marketing Factory, with a specialism in Tiktok, Instagram, YouTube and Twitch.