Advocacy is a marketing strategy that works as addition to your overall marketing approach and is directed at encouraging your current clients/customers to “advocate” for your business, your products, and/or services, usually through social medid but other online avenues aswell.
But what does all that mean in terms of your company employees?
Marketing Journeys were priviledged to speak with Joel Houenou (Head of Music – Africa, Europe, Middle East) & Claude Crevelle (General Manager) of Triller, the short-form video/music app, making HUGE strides in Nigeria, Africa and…the world.
As the less glamorous brother to it’s b2c sister, b2b influencer marketing has long been seen as somewhat grey, as apposed to b2c’s technicolour rainbow…but is that still true?
A brief look back on the history of influencer marketing shows an industry littered with travel, beauty, lifestyle and more recently, gaming campaigns, whereas b2b has often been the resting place of beige suits, overly convoluted buzzwords and conferences. So, what has changed?
As the b2b influencer marketing sector continues to expand and flourish, the insights from those working independently, but within the processes continues to be of more and more value.
Wing Digital Marketing is priviledged to have worked with a number of wonderfully dedicated and often selfless individuals, those who take what they have hard-won and subsequently share, often without financial renumeration.
This week we spoke with the charming and delightful, Tripp Braden, Marketing Strategist and IBM Futurist.
I’m going to forego the whole ‘What is Influencer Marketing’ bit and jump straight into, what is all this micro, macro, mega stuff?
First and foremost – we’re all Influencers!
This week I spoke with my long-time colleague and friend, David Clarke. Now, many of you will be unaware of David, likewise many of you will be unaware of b2b influencer marketing and what goes into it, allow us to delve a little deeper and expound.
Each week we speak with some of the most fascinating people in the digital marketing, influencer marketing and social media worlds. Our interviews span blog posts, podcast and vlogs…with a healthy smattering of social post promotion too. This week we spoke with the co-founder and digital entrepreneur, Saurab Uttam about his latest venture, the new…
A self-proclaimed TikTok expert, a title that didn’t exist this time last year, Alessandro is an Italian abroad (living in New York) – having started-out as an art director, onto a marketing director, contributing writer for Forbes, a serial entrepreneur and now, the head of the Miami-based influencer marketing agency, The Influencer Marketing Factory, with a specialism in Tiktok, Instagram, YouTube and Twitch.
In this series, Wing Digital Marketing speaks with marketing, content, PR, influencer and other industry professionals to ask how they got to where they are, what changes they´ve seen in their sectors, whether they have advise for the new generation and the hopes and aspirations.
Nfluential is an Influencer Marketing Agency, based in South Africa and you describe yourselves as providing — Influencer Marketing Strategy that takes the guesswork out of influencer marketing for your brand… providing much needed strategic frameworks to empower your brand to implement influencer campaigns specific to your brand needs.
