Do you want to know how to make your B2B influencer marketing programme a success?
Blog
Brand Ambassadors amidst a global pandemic.
The ever changing and tumultuous landscape of Influencer Marketing has always been one under the microscope – now more than ever.
Reel-ly? – The rise of Instagram Reels
Does Instagram’s ‘Reels’ make a difference we truly need?
Marketing Journeys – an interview with Scott Guthrie
Marketing Journeys are especially happy to interview the remarkably astute and experienced, Scott Guthrie – Influencer Marketing expert and thought leader.
Why employee advocacy can be your best marketing channel
Employee advocacy is possibly the best way to involve, motivate and breed employee dedication.
Why b2b influencer marketing needs to be technicolour
Influencer marketing is a milestone in marketing, allowing for individuals from all walks and career paths to share their experiences and knowledge to an interested and potentially invested audience from across the world.
B2C influencer marketing is the home place of much of the hype (well founded) and it’s the bedrock to which a significant and increasingly large section of business budget now resides…but what of B2B influencer marketing?
Vero – TRUE Social – A truly, social media
Over the years, I have found myself in a number of positions, but most have revolved around social media. Social media marketing is a key element for various enterprises, brands and influencers and for those that take advantage of these resources, selecting the right platforms can be the difference between sales and obscurity.
And therein lies the issue.
Triller – A music revolution
Marketing Journeys were priviledged to speak with Joel Houenou (Head of Music – Africa, Europe, Middle East) & Claude Crevelle (General Manager) of Triller, the short-form video/music app, making HUGE strides in Nigeria, Africa and…the world.
How to influence b2b
As the less glamorous brother to it’s b2c sister, b2b influencer marketing has long been seen as somewhat grey, as apposed to b2c’s technicolour rainbow…but is that still true?
A brief look back on the history of influencer marketing shows an industry littered with travel, beauty, lifestyle and more recently, gaming campaigns, whereas b2b has often been the resting place of beige suits, overly convoluted buzzwords and conferences. So, what has changed?
Marketing Journeys – An interview with Tripp Braden
As the b2b influencer marketing sector continues to expand and flourish, the insights from those working independently, but within the processes continues to be of more and more value.
Wing Digital Marketing is priviledged to have worked with a number of wonderfully dedicated and often selfless individuals, those who take what they have hard-won and subsequently share, often without financial renumeration.
This week we spoke with the charming and delightful, Tripp Braden, Marketing Strategist and IBM Futurist.