Do you want to know how to make your B2B influencer marketing programme a success?
For many businesses across the world, the Covid19 crisis has seen a wholesale tightening of the purse strings.
Companies have felt the need to batten-down the hatches and close the wallet to anything that isn’t direct sales…
This is a mistake.
Let us explain just how and why marketing matters to your business
Influencer Marketing is the reason many brands have survived the Covid 19 crisis.
It’s a bold and blanket statement, but look at it from a logistical point of view – influencer marketing, from a brand/business perspective requires little to no physical application or engagement from their team with the influencers and their efforts. A good thing too.
Influencer marketing is a milestone in marketing, allowing for individuals from all walks and career paths to share their experiences and knowledge to an interested and potentially invested audience from across the world.
B2C influencer marketing is the home place of much of the hype (well founded) and it’s the bedrock to which a significant and increasingly large section of business budget now resides…but what of B2B influencer marketing?
Over the years, I have found myself in a number of positions, but most have revolved around social media. Social media marketing is a key element for various enterprises, brands and influencers and for those that take advantage of these resources, selecting the right platforms can be the difference between sales and obscurity.
And therein lies the issue.
Marketing Journeys were priviledged to speak with Joel Houenou (Head of Music – Africa, Europe, Middle East) & Claude Crevelle (General Manager) of Triller, the short-form video/music app, making HUGE strides in Nigeria, Africa and…the world.