Advocacy is a marketing strategy that works as addition to your overall marketing approach and is directed at encouraging your current clients/customers to “advocate” for your business, your products, and/or services, usually through social medid but other online avenues aswell.
But what does all that mean in terms of your company employees?
Do you want to know how to make your B2B influencer marketing programme a success?
5 IMPORTANT reasons why your business needs a blog.
To achieve any level of success, a business hires individuals to run specific departments, to use their expertise for the betterment and advancement of their enterprise…so why would you not do the same with your public profile and in particular, your social media appearance.
To make anything of any worth, it takes time. B2B Influencer Marketing is a method of approach that requires investment, both from your company, the agency and the influencers themselves, but…if you take your time, if you plan, of you implement, together, then you will see results that make all the difference to your business, it’s profile and the bottom line.
Blogging, everyone’s at it. Your old school friends, your neighbour, even your Granny’s got a baking blog (she’s doing well too!), so why aren’t you? 5 Top Tips to Blog Writing Success.
Measurable and effective influence involves advocacy, and Advocacy breeds influence.
For many businesses across the world, the Covid19 crisis has seen a wholesale tightening of the purse strings.
Companies have felt the need to batten-down the hatches and close the wallet to anything that isn’t direct sales…
This is a mistake.
Let us explain just how and why marketing matters to your business
Influencer Marketing is the reason many brands have survived the Covid 19 crisis.
It’s a bold and blanket statement, but look at it from a logistical point of view – influencer marketing, from a brand/business perspective requires little to no physical application or engagement from their team with the influencers and their efforts. A good thing too.
The ever changing and tumultuous landscape of Influencer Marketing has always been one under the microscope – now more than ever.
