I’m going to forego the whole ‘What is Influencer Marketing’ bit and jump straight into, what is all this micro, macro, mega stuff?
First and foremost – we’re all Influencers!
This week I spoke with my long-time colleague and friend, David Clarke. Now, many of you will be unaware of David, likewise many of you will be unaware of b2b influencer marketing and what goes into it, allow us to delve a little deeper and expound.
Each week we speak with some of the most fascinating people in the digital marketing, influencer marketing and social media worlds. Our interviews span blog posts, podcast and vlogs…with a healthy smattering of social post promotion too. This week we spoke with the co-founder and digital entrepreneur, Saurab Uttam about his latest venture, the new…
A self-proclaimed TikTok expert, a title that didn’t exist this time last year, Alessandro is an Italian abroad (living in New York) – having started-out as an art director, onto a marketing director, contributing writer for Forbes, a serial entrepreneur and now, the head of the Miami-based influencer marketing agency, The Influencer Marketing Factory, with a specialism in Tiktok, Instagram, YouTube and Twitch.
In this series, Wing Digital Marketing speaks with marketing, content, PR, influencer and other industry professionals to ask how they got to where they are, what changes they´ve seen in their sectors, whether they have advise for the new generation and the hopes and aspirations.
Nfluential is an Influencer Marketing Agency, based in South Africa and you describe yourselves as providing — Influencer Marketing Strategy that takes the guesswork out of influencer marketing for your brand… providing much needed strategic frameworks to empower your brand to implement influencer campaigns specific to your brand needs.
It’s easy to lump Pinterest in with the rest of the socials…but that would be a mistake.
The first question I asked myself ahead of writing this article was, ‘Is Pinterest a social media site?’
“… about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study, only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.” Conversionxl As influencer marketing has taken a staunch…
Few businesses and oddly, even fewer marketers even know that B2B influencer Marketing is an option. But let’s say, for arguements sake that marketers and businesses know that influence marketing exists outside the B2C realm, well then, it’s a lack of understanding.