A Thought Leader wants to do better by their industry, inspire positive and beneficial change.
Few businesses and oddly, even fewer marketers even know that B2B influencer Marketing is an option. But let’s say, for arguements sake that marketers and businesses know that influence marketing exists outside the B2C realm, well then, it’s a lack of understanding.
B2B Influencer Marketing is a personalised approach to sales based on validity, experience, relevance and interest. It is not a blanket, skatter-gun approach. Why you ask? Why not fire indiscrimiately and take the random wins? Well, because the average purchase size to be found in business-to-business industry is far greater than a single sale on…
This week Wing Digital Marketing‘s second, InfluenceNow Twitter Chat (#InfluenceNow) focused on the Influencer battle between Tiktok and Instagram. The chat takes part weekly, Thursdays, 4pm UK time, 10am Central USA, and 12pm Brazil (that’s where we reside) and allows participants to drop-in and out of the chat as they please. As the questions are posted…
Evergreen content is content that is of continual interest and validity to your readers.
Evergreen, as with leaves that never fall from trees, these lists, reviews, articles, guides and more continally provide value, year after year.
Advocacy is a marketing strategy that works as addition to your overall marketing approach and is directed at encouraging your current clients/customers to “advocate” for your business, your products, and/or services, usually through social medid but other online avenues aswell.
But what does all that mean in terms of your company employees?